The Bank of Elk River

Elk River, MN

Job Title:
Digital Marketing Specialist

ABOUT US: At The Bank of Elk River, our passion is people. Our employees, our customers, and our community are the reason we love to come to work each and every day. We know that when people come together with a shared vision, amazing things happen. We are a company of ambitious, tireless people working together to build a better financial future for our customers and our communities. Being in business for over 135 years means we know what we are doing and we do it well. We are constantly challenging ourselves to deliver better, faster and more meaningful, personalized services. Our customers know our name and we know generations of business owners. We are committed to making a difference in our customers’ lives through our unceasing pursuit of innovation and transcendence. People join The Bank of Elk River for the opportunity of a new job, but stay because they have found a dynamic, challenging career. Discover what’s possible. SUMMARY: As the Digital Marketing Specialist for The Bank of Elk River, you are responsible for all digital marketing efforts including web, email, online reviews, SEO, automation and mobile channel marketing. As a Digital Marketing Specialist, the required skills will involve innovation, interpretation of data, engaging with customers, and implementing the latest trends in order to develop effective marketing strategies. The right candidate will provide exceptional customer service to both internal and external customers, have superior organizational skills and have background in design, videography and/or photography.

QUALIFICATIONS To perform this job successfully the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. ESSENTIAL DUTIES AND RESPONSIBILITIES • Support and administer digital marketing efforts for the Marketing Department, including, but not limited to: social media efforts, website management, SEO, SEM, mobile, email and MCIF campaigns. • Generate, edit, publish and share daily content (original text, images, video or HTML) through social media avenues that builds meaningful connections and encourages community members to take action. • Recommend changes to website architecture, content, linking and other factors to improve search engine optimization (SEO) positions for target keywords and search engine marketing (SEM). Perform ongoing keyword discovery, expansion and optimization. • Edit proprietary online digital channels and content including, but not limited to, company website, app and other online software platforms. • Identify marketing opportunities using MCIF/CRM systems. Implement, track and adjust campaigns. • Identify trends and insights in order to achieve maximum ROI in paid search campaigns. Implement email marketing and CRM campaigns and assess results of digital campaigns and key performance indicators (KPIs). COMPETENCIES The competencies listed below are critical to the success of this role. Technical Skills: Knowledge of content management systems, social media platforms, digital campaign management, email marketing systems and metric measurement tools. Proficient with Microsoft Office Suite, Adobe Acrobat, inDesign, PhotoShop, and illustrator. Communication: Excellent oral and written communication skills. Communicates effectively and respectfully with all points of contact. Treats others with respect and shows sensitivity for differences. Time Management: Uses time management skills to prioritize, plan out work activities, and completes work on time. Reacts well under pressure and can multitask to meet deadlines. Teambuilding: Fosters a working environment where employees are encouraged to contribute and build a positive team spirit. Balances team and individual responsibilities. Exhibits objectivity and openness to others' views. Customer Service: Provides excellent customer service with external and internal customers of the bank. Works well with others. Development: Accepts responsibility for own actions. Meets challenges with resourcefulness. Pursues training and development opportunities and strives to continuously build and share knowledge and skills. Attention to Detail: Demonstrates a high level of accuracy, attention to detail and is able to edit work for errors. Highly organized in order to manage multiple projects efficiently and effectively. Change Management: Adapts to changes in the work environment. Changes approach or method to best fit the situation. Able to deal with frequent change, delays or unexpected events. Problem Solving: Finds new ways to improve practices, identify inefficiencies and provides suggestions for improving work processes. Applies common sense to resolve problems in a timely manner. Uses workflow methodology.

EDUCATION/EXPERIENCE Bachelor’s degree (BA) or an Associate’s degree (AA) in Marketing, Social Media, Communications, Business or related field and/or 2+ years related experience or equivalent combination of education and experience. CERTIFICATES AND LICENSES Marketing and Social Media Certification preferred. PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required to sit, stand, walk, reach with hands and arms, stoop, kneel, crawl and use computer for extended periods. This employee may occasionally lift and/or move up to 50 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. It is the individual responsibility of every employee to maintain a current awareness and understanding of and to fully comply with The Bank of Elk River’s “Code of Ethics Policy.” Each employee is also expected to maintain an awareness of the laws, regulations, internal policies and procedures that are appropriate for his/her position. Each employee must also comply with consumer protection laws that relate to his/her position.


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